(November 28, 2017, Haikou) Hainan Airlines Brilliance Investment Holdings Co., Ltd. (hereinafter referred to as Hainan Airlines Brigade) and Australia The Victor Smorgon Group (hereinafter referred to as VSG Group) “My Family Lives in Australia” (My Life In Australia) , hereinafter referred to as: MLIA) strategic signing conference successfully held in Haikou.
VSG Group's "My Family Lives in Australia" and Hainan Airlines Travel Strategy Signing Conference Successfully Held in Haikou
This time, the strategic cooperation between VSG Group “My Family Lives in Australia” and Hainan Airline Brigade on this project is a perfect interpretation of the concept of “tourism+” in response to the new normal of the economy, and it is also a comprehensive promotion of tourism innovation and development. The new starting point. The concept of “tourism+” extends the value chain of the tourism industry and removes the traditional profit-taking mode of eating, drinking, and drinking. Hainan Airlines Brigade is the only local aviation and tourism resource integrator of HNA Group in Hainan. The VSG Group conducts all-round cooperation in tourism projects. Through the “My Family Lives in Australia” project, it truly controls the source of resources. With the Greater China market as the background, it has truly achieved a strong alliance and has linked the interests of the tourism industry to the products. The source, using tourism's passenger flow and source products to share profits, truly realized a new mode of tourism + source innovation.
VSG Group MLIA reached strategic cooperation with Hainan Airlines
At present, China is in a new era of building a well-to-do society in an all-round way. Tourism has entered ordinary families and the tourism industry has entered a golden stage of development. In the next five years, the scale of China's tourism market will exceed 2.5 trillion US dollars, and outbound tourism will exceed 500 million people. Although the data is optimistic, the contradiction between the low quality of tourism services and the ever-increasing levels of tourists' demands has become increasingly prominent. There are still many problems in the domestic tourism market, including the low standardization and standardization. For example: There are many self-financed projects, poor travel experience, smooth travel routes, and stereotyped travel routes can no longer meet the demand of high-end consumers for tourism. In 2016, China entered an all-round deepening reform and entered the peak period of construction. To improve the quality and efficiency of China's tourism development under the new normal economy, it depends on integrated innovation in systems, models, science and technology, policies, and capital.
The VSG Group, as a well-known family group in Australia, is the most legendary Jewish family in Australia and the wealthiest family group in Australia. From the start of the butcher shop business in the Carlton area of Carlton to the business empire that has grown today, its subsidiaries are spread across three major Australian continents and six major regions. Family groups are also involved in agricultural technology, food processing, and real estate development. , financial investment, fashion retail, renewable energy and many other fields, as early as the 1980s, it became the largest private enterprise in Australia. Founder Victor Smorgon became Australia's richest man for 18 consecutive years before his death. In order to commemorate their great contribution to Australia, the Australian government published a 50C stamp titled "Australia Legend." Peter Edwards is the current executive director and executive director of the family group. He has always been adhering to his grandfather Victor Smorgon's family training and is actively involved in charity and social welfare.
Peter Edwards, Executive Director, Victor Group, Victoria, Australia
Hainan Airlines Brigade is a comprehensive operator of Hainan Airlines Group's tourism and aviation resources in Hainan. Its main business is high-end tourism products and local land-based services in Hainan. There are five member companies under the company, two of which are listed on the New Third Board, namely Hainan Sifu Leasing Co., Ltd. and Hainan Haihang Beverage Co., Ltd.. Sifu Leasing's main business is car leasing, with an annual income of 100 million yuan. In thousands of yuan, the annual revenue of Hainan Airlines drinks reaches 5 million yuan. The main business is the development of beverages. The sales method is mainly based on cooperation with Airline; the remaining three member companies are Hainan Daxinhua International Travel Service Co., Ltd. (a company with international travel qualifications). (Travel agency), Sanya Artemis Yacht Entertainment Co., Ltd. (mainly engaged in yacht-based high-end aquatic tourism products), Sansha Express Travel Service Co., Ltd. (the company is responsible for the development of Hainan Airlines Brigade in the Sansha area to develop integrated services) . Regardless of whether it was the navigation of international charter flights or the development of local tourism services in Hainan, the layout of Hainan Airlines in the tourism industry is closely underway.
Mr. Li Weijun, Chairman of Hainan Airline Investment Holdings Co., Ltd.
This time, the transnational cooperation of the two famous companies is tailored to the Chinese consumers' pursuit of high quality of life. As early as October 2015, the VSG Group had established a Chinese representative office in Zhongshan, China, and entered the Chinese market in 2016. It also pioneered the launch of "My Family's Wagyu in Australia" and "My family's tuna swims in Australia". Unique sales approach successfully attracts Chinese consumers; through the establishment of a VSG Group study tour, it provides Chinese consumers with comprehensive understanding and opportunities to enter the VSG Group; builds VSG College to provide business education and social practice for VSG Group customers' children. And career planning. In 2017, VSG Group brought together its high-end, high-quality resources and launched the “My Family's Health in Australia” and “My Family's Holidays in Australia” projects. Through the integration of resources and innovative services, the original ordinary travel was injected into more and more extensive life. element.
Ms. Yang Lan, General Manager of Guangzhou Vega Multicultural Communications Co., Ltd.
The “My Family Lives in Australia” project is an advantageous opportunity signed by the VSG Group with the aid of the China-Australia Free Trade Agreement, integrating its unique rich resources and building a comprehensive high-quality living platform for the Chinese market. Under the concept of “tourism+”, “My family lives in Australia” projects a variety of innovations such as: health +, logistics +, education +, consumption +, allowing visitors to visit the VSG Group’s tomatoes in addition to visiting Ferrari garages. In addition to leisure projects such as greenhouses, VSG Group's commercial real estate, experience of Melbourne's ranch barbecue, and leisurely life in Melbourne, there are also some value-added service experiences that are different from traditional tourism.
In order to serve the majority of VSG Group's Chinese customers and realize the concept of health+, in 2017, an organization dedicated to health care and health management in Australia was established to provide personalized, distinguished, high-end medical examinations and cutting-edge cancers for the Chinese people. Screening allows you to receive advanced medical services in Australia, as well as medical plans for elites, through face-to-face consultations and treatment programs with foreign medical experts via remote communications.
Through the aviation cold chain logistics and cross-border e-commerce trading model, China's middle-class families are provided with quality living necessities. The phenomenon of one-time purchase in tourism has been changed, and even if it is returned to the country after traveling, it will still be able to taste authentic Australian fresh cows, fruit and vegetable juices and red wine at home. Compared with the traditional one-time eat, drink, and purchase model, this innovative logistics + model enables consumers to easily experience cross-border door-to-door service through the use of cross-border e-commerce, making it easy to achieve high quality of life in the fingertips. .
For education, the VSG Group has launched a series of services such as application for overseas study, business education and social practice. In 2017, VSG Group launched an interns program to achieve education+, helping children of VSG Group clients to obtain Australian internship opportunities and even job opportunities, as well as reserve talents for the future development of the Group.
The “My Holiday in Australia” project is also a customized route for the VSG Group to learn about the VSG Group for the people of the country. This route will be changed every six months. In the past two years, more than 1,000 Chinese high-end guests have entered the VSG Group through “My Family's Holiday in Australia”. While enjoying the scenery in Australia, they have a deep understanding of the VSG Group's industry, explored the 100-year commercial heritage and the ever-lasting infrastructure. Mystery, through the establishment of custom routes, enables companies and individuals to fully experience the high quality of green and healthy life and explore potential business opportunities between China and Australia. At the same time, the "My family's vacation in Australia" project is really on the road. Zero self-paying, no leader to collect tips, and no routine shopping points are implemented. The consumption + model proposed by the VSG Group undoubtedly adds a lot to the travel experience. Once it is consumed in the past, it will make consumer shopping more casual.
From the health management to the VSG Group to control the source of high-quality agricultural products directly to the Chinese families, to education services for children of VSG Group customers, private custom tourism, real estate investment and financial services, etc., truly realized the tourism + source, to meet The demand for customized travel by Chinese residents, especially middle- and high-end families, has avoided the adverse impact of industrial chaos on consumers. The strategic cooperation with Hainan Airlines in this project successfully achieved the VSG Group's corporate goal of developing with its own high-quality resources in Australia as its source, winning the Chinese market, and relying on Hainan Airlines to travel in China. , The two sides joined forces to jointly innovate.
In the future, modern tourism relying on the Internet, cloud computing, big data, robotics and virtual reality will become the key to the sustained growth of the tourism industry. Through innovation, it will release new demands for the tourism market, create new supply for the tourism industry, promote the transformation and upgrading of the tourism industry, and promote the green development of the tourism industry. The VSG Group has well explained the innovative application of the concept of “tourism+” in the real world. VSG Group will continue to combine its own advantages with more Chinese companies to develop multi-faceted and cross-domain cooperation and work together to promote the healthy tourism and green development.
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