In 1894, Omega launched the first production movement - "Omega" movement, also known as 19 movement, caused a great sensation in the watchmaking industry. Then the company named after this revolutionary movement. As early as the late 19th century, Omega devoted himself to the production of ladies 'pocket watches and introduced many beautiful and sophisticated Art Nouveau ladies' pocket watches. Designers use hand-painted enamel, with gold, inlaid jewelry and other technologies, so that the pocket watch can be used as a brooch or pendant for ladies to wear. The use of such a complicated process on the coin-sized dial can not help but make people admire craftsmen's ingenuity and skill.
1899 Omega poster
1898, Omega Art Nouveau LèPINE Pocket Watch, 18K gold case covered with a red enamel base, decorated with exquisite 18K gold hand-painted patterns.
1900, poster of the omega lady table
By the 20th century, women's rights and equality were redefined. Women not only began to seek self-worth, but also began to make mass appeal. This also provided a moderate political and social environment for fashion design at that time. 1900, Omega launched the first ladies watch, is also the first commercial watch, industrial watchmaking brand. At that time these small and exquisite watch enough to demonstrate the brand's outstanding achievements in the watchmaking industry. Even more rare is that Omega also these beautiful timepieces do industrial mass production, its technology is unmatched by other brands.
This 1906 Omega Women's Watch, one of Omega's first watches, features an ivory welding dial, a gold minute scale and elaborate Louis XV hands. Its crown at 12 o'clock, designed specifically for women driving the car at the time, worn on the inside of the wrist to facilitate reading time. This was a pioneering significance in the watchmaking industry at that time, reflecting the concern and advocacy of Omega on the equal rights of women.
1908 Omega watch poster
1921 Omega watch posters
From 1900 to 1925, Omega launched the ladies watch, with a slim adjustable bracelet, even now still avant-garde fashion.
1933-1934 Omega Poster
In the 1920s, the rise of art deco brought the heyday of watch design. Slim compact rectangular shape and barrel gold shape as elegant yet elegant style, the more women receive the welcome. From those posters at the time, it was not hard to imagine how dazzling these watches were in the 1920s.
From 1894 to 1935, Omega used 35% more advanced movement for ladies' watches. Women's watch market was once neglected at the time, but Omega is actively developing this area, its devoted effort not only reflected in the design of exquisite aesthetic clock, but also reflected in the insight into women's lives and occupations of the different watches demand. In 1935, Omega launched "Medicus" wristwatch designed specifically for health care workers. This watch is equipped with central chronograph second hand, allowing medical staff to accurately read the pulse rate based on the second hand. The Medicus watch is the first lady's third-generation watch with a central second hand and the first watch with a strap to secure the watch band.
In the 1940s and 1950s, ladies' watches entered the golden age. Omega and France's major high fashion house to start cooperation, each watch is specifically tailored for a set of tailored women's perfect to create the perfect accessory.
1946 concealed jewelry watches advertising posters
However, at the time of the social circle, ladies look down on the table is a rude act, that is expressed in the boring or boring emotions. So Omega designed a lot of "hidden jewelry watch", the appearance looks like a piece of jewelry, but inside and inside there is a small timepiece will be placed, this ingenious design was very welcome at the time.
1955, Omega launched Ladymatic watch, is the first self-winding ladies watch, once launched a great success. Exquisitely blended with an extraordinary design and a revolutionary revolutionary movement, this watch is equipped with a very small, 1.196 cm self-winding ultra-small robot and passed the Swiss official Observatory certification. Ladymatic watches for the women's watch industry has injected milestone of elegance and charm.
In their ad, Omega wrote: "Women are as active as men in every aspect of everyday life, they love sports, they have a hectic life and they like men, craving for time-accurate watches." Ms. Omega Not only the appearance of the watch to the United States, the precise pursuit of the inner movement is a different response.
1971 Omega dish flying series "Jeux d'Or" watch posters
In the 1960s and 1970s, Omega designed many eye-catching watches, winning three Diamond Academy Awards, Diamond Design Awards, Special honor and so on. This dish in the poster flies into the Jeux d'Or watch in 18k yellow gold. Watch name means "play the game of gold." Gold bracelets rippling, such as micro-wrinkles ripples into the sides of the rectangular case. Sapphire crystal cut into emerald type, guarding the dial.
On the way to exploring the ladies' wristwatch, Omega never stops. 1952 Omega launched the first constellation Observatory watch. In 1982, the constellation series launched the Manhattan watch, inspired by the design of the Constellation watch, but with avant-garde and long-lasting design concept, using four fixed claw design, the sapphire crystal and the gasket firmly Buttoned on the case, to ensure excellent waterproof performance. This claw design was later known as one of the classic signs of constellation series, but also make it a very recognizable watch.
In October of this year, Omega launched the constellation series to Zhenzhong Observatory small second hand ladies watch, the new 27 mm watch models are white mother of pearl dial, 10 diamond hour scale inlaid in 18K gold arched bracket. A total of eight watch models to choose from, all models have been certified to Zhenzhong Observatory, equipped with Omega 8704 or 8705 coaxial Zhen Zhen Observatory movement. The accuracy of the watch is 50% higher than that of a typical astronomical watch and the anti-magnetic performance reaches 15,000 Gauss, far ahead of the industry standard. This watch is also Omega's first pair of certified women's watches: the Swiss Observatory and the Observatory to Zhenzheng certification.
At the Shanghai Museum of Contemporary Art, Omega vividly portrayed the zeal and outstanding achievements of Omega in the manufacture of ladies' wristwatches through different pieces of exhibits and posters. "Her Time", take you a hundred years of touring the history of ladies watches. (Figure / text watch home Donghang)
Omega "her time" lady watch hundred years Zhen exhibition information:
Time: October 1, 2016 to October 30, 2016 (closed on Monday)
Address: Shanghai Museum of Contemporary Art (No. 200 Garden Road, Huangpu District, Shanghai)
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